The good news is that making mascara is so much fun from scratch. It might be interesting for you to know that what we call mascara is the original name of a type of mascara and mascara is the name of a French cosmetic brand that is very popular in Iran and has many fans. Interestingly, before this mascara was called Sarme. Yes, there are many examples of this name in our country, for example Gillette or…
Honestly, I wanted to talk to you about mascara and its uses, but when I referred to my friend’s article, I felt that something was missing, and that story is where mascara is. During my search I read some articles in foreign papers that really interested me and I thought to myself that it would be great if I could share with you the sweet and interesting story of the creation of mascara. But first, let’s understand what mascara is and what we want to talk about. Thirteen Academy
Mascara is a cosmetic product that is usually used to straighten and strengthen eyelashes. Mascara makes eyelashes darker, thicker, longer, voluminous or more prominent. Collins English Dictionary defines mascara as: ((a cosmetic product for lightening, lifting, curling, coloring and thickening eyelashes using a brush or applicator)). . The OED also notes that the first mascara in its current form appeared in the late 19th century. In 1886, Peck and Snyder cataloged: “(Mascara or make-up water … for darkening the eyebrows and whiskers without making them appear greasy or unsightly. For eyebrows). and eyelashes of a cast type.)” has been
What is clear is that mascara is a cosmetic tool that is placed on the eyelashes or eyebrows to make the eyes more beautiful. Mascaras are usually available in liquid, powder or cream form. The most common type of mascara is liquid in a tube with a brush. New mascaras have different formulas, but they all have pigments, oils, waxes and preservatives in common.
The Spanish word máscara meaning “mask” or “stain” and the Italian word maschera meaning “mask” are possible origins of mascara. The Portuguese word máscara means mask and mascara means spot or black spot. There is evidence that the Egyptian Arabic word for mascara or buffon is the root. The Hebrew word משקרות (MaSQROTh) is found in the book of Isaiah in relation to women’s eyes. Latin texts sometimes use the word rime to refer to magic
Documents from around 4000 BC refer to a substance called vermilion, which was used to darken eyelashes, eyelids and eyebrows. Turmeric was used to cover the eyes and was believed to ward off evil spirits and protect the souls of men and women.
At that time, crocodile excrement was made from a material called galenia, malachite and coal or soot. Honey and water are used to prepare the serum. Consider the crocodile droppings that passed through Egyptian influence, the use of ruby continued into the later Babylonian, Greek, and Roman empires. After the fall of the Roman Empire, silver disappeared from continental Europe, but in the Middle East it was widely used for religious purposes.
In the Victorian era, social thinking changed dramatically after the promotion of cosmetics. Many attempts have been made to make eyelashes longer and darker. At that time, they heated a mixture of ash or water and elderberry juice in a container and applied the heated mixture to their eyelashes.
The product that people know as mascara did not exist in the 19th century. Chemist Eugene created mascara using the newly invented Vaseline. The name Mascara has become synonymous with this substance and is now translated as “mascara” in Portuguese, Spanish, Greek, Turkish, Romanian, Persian and Atlantic.
At the same time, in 1915, Thomas Lyle Williams created similar material for his sister Mabel. In 1917, he produced mascara and named his company Maybelline. The mask that this man made was made of petroleum jelly and charcoal. This breed was dirty and very unhealthy. After that, many attempts were made to provide a better quality product, but until 1957, with the innovation of Helena Rubinstein, significant success was not achieved.
To use this cake, wet the forehead that comes with the package, then rub it in the cake until it is covered with mascara and apply it on the eyelashes. This mascara is dry.
The events that led to Rubinstein’s success began in Paris in the early 20th century. There, in the fashion capital of the world, mascara quickly became popular and popular. Elizabeth Arden and Helena Rubinstein, two giants of the American beauty industry, were pioneers in this field. After World War I, American consumers became eager for new products.
Sensing an opportunity, Rubinstein and Arden launched their own cosmetics brands, including mascara. With the efforts of these two competitors and the change of public sentiment in makeup, mascara finally gained respect and popularity in the American society. The invention of motion pictures and movies made mascara more popular and used in America. Motion pictures in particular promoted a new standard of beauty and sexual appeal. Famous actresses of the classic film era such as Tadabara, Pola Negri, Clara Bow, Greta Garbo, Marlene Dietrich, Bette Davis and Jean Harlow depended heavily on mascara for their glamorous looks.
In 1933, a woman identified in court documents as Mrs. Brown agreed to have her eyelashes dyed permanently. Unfortunately, Lash Lure is made with paraphenylenediamine, a highly toxic chemical to the body. At the time, cosmetics were not regulated by the Federal Drug Administration and the dangers of paraphenylenediamine were unknown. A few hours after the treatment, Ms. Brown experienced severe symptoms of eye irritation.
The next morning, the brown lady is warm, takes a shower, and swells up. The use of Lashler blinded the lady. Brown and fifteen other women, and she died of an infection a month later. After the Lash Lor case and many similar cases documented in Ruth DeForest Lamb’s American Horror Story, Congress authorized the Food and Drug Administration (FDA) to regulate cosmetics in 1938.